Research and development (R&D) is the part of our company operations that seeks knowledge to develop, design, and enhance its products, services, technologies, or processes. Along with creating new products and adding features to old ones, investing in R&D connects various parts of our company's strategy and business plan, such as marketing and cost reduction.

R&D is a process intended to create new or improved technology that can provide a competitive advantage at the business, industry or national level. There are certain objectives that an R&D follows:

obtain new ideas or knowledge
apply it to the practical uses
increase company’s sales and profit

Implementing and managing R&D activities within our company offers us tremendous advantages. In the overall, it allows to create an environment within our organization favorable to questioning our processes and products, encouraging therefore our company’s flexibility and its ability to integrate new concepts and processes.

Hence, it will allow our company to adapt itself in an efficient way to market changes

To raise funds our R&D activities are a good theme to prove our company’s vision to the company’s potential investors. By showing them that our company have the right structure to innovate constantly it will make them understand that our company has everything it needs to meet sustainable growth, if not already met. Investors are looking to invest in companies having proactive approach to manage their business; our investment in R&D will prove them we are one of them.

In the recent years the universities have become essential innovation partners. Endeks Holding is having close partnerships with the universities creating the knowledge foundations for the next generation of solutions, to serving as an extended “workbench” to solve short-term, incremental problems, to providing a flow of newly minted talent.